Betrayer CS
The brief that makes you wait and wait hoping that you will get the
client feedback by EOD, but all you get is a vague response... “Aayegaa...
Aayegaa... Aayegaa...”
Chameleon Brief
This cunning brief
looks fair and handsome when it comes to us and when we work a campaign
beautifully around it. But, when it reaches the client, it changes its colour
and deceives us completely taking us by surprise and making us think - “what
the fuck did we work on?”
Idea Rescuing Brief
There are some
briefs that make us give award-winning ideas and some ideas which are about to
die in the deepshit of mysterious feedback. And, for the rest of our lives, we
all are sitting like – “Where the fuck are we going?” “What is the fucking
brief?” “What the fuck are we supposed to deliver?” “By the way, what’s the
fucking campaign all about?”
Self-Defensive CS
Some CS start their
defence mechanism even before the counter-attack begins. They are shit-scared
of deadlines and commitments not being met and secrete secret shit even before
the creative team has spoken.
Converted CS
Another major
problem arises when the CS quits job from the agency and joins the client’s
side. Only then the agency comes to know what a client wanted and what the
agency didn’t. (If you get what I mean)
Curious CS
There are some CS who
are like the “Peeping Toms”. They always behave like The Hydra which has five
heads and can look into multiple screens at once. They want to see the creative
in process, and reply to the clients, also talk to the vendor and fucking check
their facebook too.
Over-excited CS
When some CS newly
joins an ad agency, that person is enthusiastic as fuck. He wants to impress
the client, and give the ultimate brief to the creative team. Not trying to get
into the flow, the CS royally screws the happiness of creative team by
foreplaying too much with the client and getting him/her aroused unnecessarily.
That’s the “Thumb” rule, or “whatever finger they like” rule, every CS should
know.
Yes-Sir CS
For the client,
“customer is the king”, but for the agency, it’s the client who’s fucking
(err... The King)! Let’s face it. Even the moon knows the right answer. And,
for some odd reason, the client is not on the right side. (Maybe he is trying
to be a star)
Happy CS
There are very few
CS who have survived the likes of the client as well as the creative team. They
happily come in with a smile and announce changes in the brief, smile, hug, and
sometimes bribe us, and leave the creative team in peace to do their job.
Grim Reaper CS
These are the
merciless CS who’ve ever lived on earth. They are constantly in talks with the
client and always waiting with a brief in their hand. The moment they see any person
in the creative team taking a breather, they spring onto them. The time of the
day (or night) doesn’t fucking matter to them at all, because their family has
disowned them and they have taken a vow to make our family disown us too.
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