Textual Harassment: April 2015

Thursday, 2 April 2015

10 Songs that describe Life of a Creative Person in an Ad Agency! #BriefTextualHarassment #BTH #BollywoodStyle

Betrayer CS

The brief that makes you wait and wait hoping that you will get the client feedback by EOD, but all you get is a vague response... “Aayegaa... Aayegaa... Aayegaa...”

Chameleon Brief

This cunning brief looks fair and handsome when it comes to us and when we work a campaign beautifully around it. But, when it reaches the client, it changes its colour and deceives us completely taking us by surprise and making us think - “what the fuck did we work on?”

Idea Rescuing Brief

There are some briefs that make us give award-winning ideas and some ideas which are about to die in the deepshit of mysterious feedback. And, for the rest of our lives, we all are sitting like – “Where the fuck are we going?” “What is the fucking brief?” “What the fuck are we supposed to deliver?” “By the way, what’s the fucking campaign all about?”

Self-Defensive CS

Some CS start their defence mechanism even before the counter-attack begins. They are shit-scared of deadlines and commitments not being met and secrete secret shit even before the creative team has spoken.

Converted CS

Another major problem arises when the CS quits job from the agency and joins the client’s side. Only then the agency comes to know what a client wanted and what the agency didn’t. (If you get what I mean)

Curious CS

There are some CS who are like the “Peeping Toms”. They always behave like The Hydra which has five heads and can look into multiple screens at once. They want to see the creative in process, and reply to the clients, also talk to the vendor and fucking check their facebook too.

Over-excited CS

When some CS newly joins an ad agency, that person is enthusiastic as fuck. He wants to impress the client, and give the ultimate brief to the creative team. Not trying to get into the flow, the CS royally screws the happiness of creative team by foreplaying too much with the client and getting him/her aroused unnecessarily. That’s the “Thumb” rule, or “whatever finger they like” rule, every CS should know.

Yes-Sir CS

For the client, “customer is the king”, but for the agency, it’s the client who’s fucking (err... The King)! Let’s face it. Even the moon knows the right answer. And, for some odd reason, the client is not on the right side. (Maybe he is trying to be a star)

Happy CS

There are very few CS who have survived the likes of the client as well as the creative team. They happily come in with a smile and announce changes in the brief, smile, hug, and sometimes bribe us, and leave the creative team in peace to do their job.

Grim Reaper CS

These are the merciless CS who’ve ever lived on earth. They are constantly in talks with the client and always waiting with a brief in their hand. The moment they see any person in the creative team taking a breather, they spring onto them. The time of the day (or night) doesn’t fucking matter to them at all, because their family has disowned them and they have taken a vow to make our family disown us too.